How To Change The Way You View Exceptional Service

An organization doesn’t necessarily have to spend a lot of extra money or offer massive upgrades in order to provide extraordinary service. Actually it seems that the key to a great service experience is offering unique value as opposed to simply adding more value. Provide your client with something that makes you stand out versus the competition.

Here are a few examples from Disney Institute of how their Disney Cast Members create small, unexpected surprises that can translate into exceptional service experiences for their Guests:

  • Pixie-Dust: “Close your eyes, make a wish, and with a little faith, trust and pixie-dust, may all your wishes and dreams come true.” That’s the special phrase you may hear as one of our merchandise Cast Members sprinkles pixie-dust over a Guest entering one of our retail locations. Yes, it’s a small act, but it represents so much more. Being “pixie-dusted” creates a magical moment that can transform a typical shopping experience into a cherished memory.
  • Bell Ringer:  Every day at noon, a Guest is chosen to ring the lunch bell at Pecos Bill Tall Tale Inn & Café – one of our quick service dining locations in Magic Kingdom Park. With the clang of the bell, and the aid of fellow Cast Members, the bell ringer is encouraged to call out to passersby – “It’s time for lunch! Come in and eat!” Again, this simple touch provides a unique experience for the bell ringer, as well as for fellow diners and those who thought they were just passing by.
  • Celebration Buttons: We know our Guests love to celebrate, and one of the ways we help them do that is with celebration buttons. Providing a unique opportunity to connect with our Guests on an individual basis, celebration buttons send a visual cue to our Cast Members that a Guest is celebrating a birthday, anniversary or their first visit to our parks and resorts, creating numerous chances for fun, spontaneous interactions with Cast Members and other Guests.

Now think what makes you stand out? How can you improve your business to change the view of your client’s to show that you provide exceptional service .

*Courtesy of Disneyinstitute.com

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.